Negative Ad Links

By Sam Johnson

     The cost of this 2010 congressional campaign is estimated to end up costing over $4 billion compared to $2.85 billion in the last midterm election.
     Many observers claim this was the "dirtiest election campaign ever!"
     So why so many negative, mean-spirited attack ads which “favored populists and partisans, and tilted against incumbents and the establishment”?
     As one media expert commented -- because they work, stupid!

  Check out the links below for more
information related to negative campaign advertising.


"Why Negative Ads Work"

"Call It 'Badvertsing': A Slew of Negative Ads in the 2010 Elections"

"Campaign Ads 2010: The Good, The Bad, the Funny"

"From Witches to 'Aqua Buddha:" Why Election 2010 Ads are So Outrageous"

Wesleyan Media Project: Negative Ads Prominent in 2010

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