By Sam Johnson
The cost of this 2010 congressional campaign is estimated to end up costing over $4 billion compared to $2.85 billion in the last midterm election.
Many observers claim this was the "dirtiest election campaign ever!"
So why so many negative, mean-spirited attack ads which “favored populists and partisans, and tilted against incumbents and the establishment”?
As one media expert commented -- because they work, stupid!
Check out the links below for more information related to negative campaign advertising.
NEGATIVE CAMPAIGN ADS, LINKS & RESOURCES:
"Why Negative Ads Work"
"Call It 'Badvertsing': A Slew of Negative Ads in the 2010 Elections"
"Campaign Ads 2010: The Good, The Bad, the Funny"
"From Witches to 'Aqua Buddha:" Why Election 2010 Ads are So Outrageous"
Wesleyan Media Project: Negative Ads Prominent in 2010
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