Negative Ad Links

By Sam Johnson

     The cost of this 2010 congressional campaign is estimated to end up costing over $4 billion compared to $2.85 billion in the last midterm election.
     Many observers claim this was the "dirtiest election campaign ever!"
     So why so many negative, mean-spirited attack ads which “favored populists and partisans, and tilted against incumbents and the establishment”?
     As one media expert commented -- because they work, stupid!

  Check out the links below for more
information related to negative campaign advertising.
    

NEGATIVE CAMPAIGN ADS, LINKS & RESOURCES:

"Why Negative Ads Work"
http://www.neurosciencemarketing.com/blog/articles/emotion_decisions.htm

"Call It 'Badvertsing': A Slew of Negative Ads in the 2010 Elections"
http://abcnews.go.com/Business/vote-2010-elections-negative-ads-center-stage/story?id=12022789

"Campaign Ads 2010: The Good, The Bad, the Funny"
http://www.politicsdaily.com/2010/10/31/campaign-ads-2010-the-good-the-bad-and-the-funny/

"From Witches to 'Aqua Buddha:" Why Election 2010 Ads are So Outrageous"
http://www.csmonitor.com/USA/Election-2010/Vox-News/2010/1019/From-witches-to-Aqua-Buddha-why-Election-2010-ads-are-so-outrageous

Wesleyan Media Project: Negative Ads Prominent in 2010
http://election-ad.research.wesleyan.edu/2010/10/14/release3/



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